Google Ads is a pay-per-click advertising platform that allows businesses to appear at the top of Google search results and across its display network. It enables advertisers to reach users actively searching for products or services related to their business. Google Ads is highly intent-driven, meaning your ads are shown to users who are already looking for solutions, making it one of the most effective channels for driving qualified traffic and conversions.

With the right structure, targeting, and optimisation, Google Ads can deliver scalable growth, measurable ROI, and consistent lead or sales volume.